Top 5 Social Apps Performance in Sweden Q4 2022

During the fourth quarter of 2022, the top 5 social apps in Sweden exhibited notable trends in downloads, revenue, and active users. Here’s a detailed look at their performance based on data from Sensor Tower.

TikTok saw a fluctuating pattern in weekly revenue, starting at approximately $234K and peaking at around $250K by the end of October before settling around $203K in December. Weekly downloads ranged from 16K to 27K, with a noticeable spike to nearly 27K in the last week of December. The app maintained a strong user base, with weekly active users fluctuating between 2.6M and 2.8M.

Bigo Live - Live Streaming App experienced a steady increase in revenue towards the end of the quarter, rising from $11K to $31K. Downloads fluctuated slightly, peaking at around 2.2K in mid-December. Active users saw a steady range between 15K and 18K, showing a modest but stable user engagement.

Tango- Live Stream, Video Chat had a consistent revenue stream, averaging around $11K weekly, with minor fluctuations. Downloads were relatively low, peaking at approximately 431 in the final week of December. Active users remained stable, ranging from 3.5K to 4K throughout the quarter.

Grindr - Gay Dating & Chat showed a consistent revenue pattern, starting at $14K and ending the quarter at a similar level. Downloads ranged from 400 to 630 weekly, with a peak in the last week of December. The app's active user base remained stable, averaging around 20K users weekly.

Facebook displayed a slight decline in revenue, starting at $4.6K and dropping to $3.7K by the end of December. Downloads showed some fluctuation, peaking at 11K in early October and again at 10K in late December. The active user base remained robust, averaging around 3.1M to 3.3M weekly.

For more detailed insights and data, visit Sensor Tower.